How trade marketing supports sales growth
Trade marketing connects sales and marketing but has its own objectives and methods. It focuses on improving cooperation between manufacturers or suppliers and retailers to identify new:
- Areas with high purchasing potential.
- Target groups for specific products.
- Opportunities to cooperate with retailers in individual distribution channels.
Activities that help a customer choose a product at the point of sale are equally important. Traditional marketing methods that build brand awareness and customer loyalty contribute to this objective. This simple example shows that although trade marketing is treated as a separate area, it overlaps in many ways with the disciplines from which it evolved.
Do you work with sales data? Do you want to make better business decisions?
Request a free consultation about your analytics needs. We will identify areas for improvement and the right solutions.
Keeping pace with the market: Business Intelligence in trade marketing
Business analysis is one of the five pillars of trade marketing. In dynamic markets, effective action requires quickly selecting the right data and using it to make sound decisions.
Modern Business Intelligence solutions make it possible to build and flexibly modify business reports. They combine advanced data modeling capabilities with a graphical user interface and drag-and-drop workflows, supporting new directions for business development in line with current market trends.
Trade marketing metrics presented in a new way
Trade marketing involves many metrics, both economic and related to target groups. Properly designed reports give these measures a new dimension. Whether the focus is productivity or effectiveness, reports built on a selected Business Intelligence platform demonstrate their value through a clear, understandable data visualization layer. Interactive charts and maps reveal the most important relationships. Companies gain the capabilities and tools to make sound, data-based decisions.
We prepare trade marketing reports that include:
- Numeric distribution.
- Weighted distribution.
- Achievement of expected turnover by channel.
- Actual or expected channel-related expenditures.
- Product or brand market share.
- Cost of cooperation with a channel.
- Other metrics.
Related content
A comparison of Tableau, Power BI, and Qlik Sense explains the differences that matter when selecting a reporting platform.
Explore applications ready for implementation in your company
Explore specific applications in which our solutions improve work with data. Since 1999, we have provided organizations with expertise and modern technologies so they can make sound business decisions based on data. We design data structures, conduct training and workshops, advise, develop software, and integrate Business Intelligence solutions. The full catalog of applications presents the available trade marketing scenarios.