Definition
Master data is relatively stable information used across many processes and systems. Examples include records for business partners, products, employees, accounts, cost centers, and organizational units. If different applications use different identifiers or outdated values, integrations pass errors between systems instead of organizing work. Before automation, an organization must therefore designate a system of record, data owner, identifier assignment rules, and a method for synchronizing changes. Master data is the foundation for the correct operation of ERP, workflow, reporting, and AI solutions that use organizational context. Explore ERP.