Justtag Group analyzes large datasets to support advertisers' marketing activities. In this project, combining different data sources and presenting the findings clearly were essential.
- Client
- Justtag Group
- Industry
- Data analytics
- Tool used
- Tableau
The challenge
The team combines data describing online user behavior with data about visits to offline locations. For example, a report can show whether a person who saw an online ad for a store later visited that store's physical location. Justtag Group uses this approach to bring together two perspectives: content consumed online and users' movement in the physical world.
The challenge was to combine different sources in one view and communicate findings and recommendations in a form that lets the recipient move from the summary to a selected area of the data.
The solution
Tableau was used to prepare reports that combine online and offline perspectives. The dashboards show the main findings while allowing the client to analyze the data from different perspectives and drill down into project details.
- different data sources combined in one report;
- analysis of online and offline user behavior;
- clear presentation of recommendations and directions for further analysis;
- templates used to prepare reports consistently.
“Tableau helped us create a more professional product. It helped us present the client with a report that is richer and easier to understand, while giving the client the freedom to analyze the data and draw their own conclusions, so the product becomes better.” (translated from Polish)
Astrafox's role
The collaboration began when Justtag Group was looking for a way to develop its reporting product and improve data visualization. Astrafox demonstrated Tableau's capabilities, helped identify new directions for working with reports, and supported the development of how data is presented to clients.
“Astrafox became a source of inspiration for Justtag Group by showing what can be done with Tableau. The collaboration began at a pivotal moment, when Justtag Group faced the challenge of improving its product and determining what could be done better in data visualization.” (translated from Polish)
Outcome for the report recipient
The report combines a summary with the ability to explore the relevant data independently. Templates make it faster and more consistent to prepare subsequent reports, even with limited resources, while the recipient can move from the main recommendations to the details important to their own project.