Cookie Policy

COOKIE POLICY OF THE WWW.ASTRAFOX.COM WEBSITE

BASIC INFORMATION
1.1. This cookie policy describes the rules for using cookies on the website https://astrafox.pl (hereinafter referred to as the “Website”).

1.2. The Website administrator is:

Astrafox Ltd. based in Warsaw,

ul. Poloneza 93, 02-826 Warsaw,

KRS: 0000193522, NIP: 525-21-71-560, REGON: 016263968,

hereinafter referred to as the “Administrator” or “We”.

1.3. Every entity using the Website is its “User”.

WHAT ARE COOKIES?
2.1. Cookies are small text information in the form of text files, sent by the server and saved on the side of the person visiting the Website (e.g. on the hard drive of a computer, laptop, or on the memory card of a smartphone – depending on the device you use).

2.2. The data is collected and stored only in an anonymous or pseudonymous form and does not allow the Administrator to identify the User. Cookies do not harm the User’s computer and do not contain viruses.

WHAT COOKIES DO WE USE AND WHY?
3.1. Cookies used by the Website can be divided into:

3.1.1. session – active for the duration of the current session, i.e. until the browser is closed;
3.1.2. persistent – active after the session ends and will be active until they expire or until they are deleted by the User;
3.1.3. proprietary – saved and used by the astrafox.pl service;
3.1.4. third-party – saved and used by third parties;
3.1.5. essential – necessary to display content correctly on the site;
3.1.6. functional – used to ensure the appropriate level of website functionality;
3.1.7. analytical – allow the analysis of preferences of Users visiting the Service;
3.1.8. advertising – allow displaying ads to Users, including personalized ads.

4. HOW TO MANAGE COOKIES?

4.1. Configure your browser appropriately. A properly configured browser will save on your end device only the category of cookies you allow, or won’t save them at all.

4.2. Remember that at any time you can delete all or individual cookies after they are saved. You can do this in your browser or by using the appropriate tools available within the operating system.

5. THIRD PARTY COOKIES

5.1. Google Ads

The administrator uses the Google Ads advertising program operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA to run advertising campaigns, including remarketing.

If the user consents to the use of advertising cookies, upon entering the site, a Google remarketing cookie will be saved on the user’s device, which based on the pages visited by the user, will allow displaying ads based on the user’s interests.

By using Google Ads, the administrator does not collect any data that would allow the identification of the user. Any pairing of data in such a way that they take on the character of personal data can only be made by Google, for which the administrator is not responsible because Google carries out these actions based on an agreement with the user as a Google service user.

The administrator, using Google Ads, defines only the target groups for his advertisements. It is Google that decides when and how to present the administrator’s advertisement to the user.

You can block Google Ads cookies using the settings mechanism implemented on the website or via ad settings directly on Google: https://adssettings.google.com/.

Information about how Google processes user data is described in Google’s privacy policy: https://policies.google.com/privacy and https://policies.google.com/technologies/ads.

We encourage you to read them!

5.2. Google Analytics

The administrator uses the Google Analytics tool provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Data is processed for the purpose of creating statistics, analyzing the way the site is visited, and optimizing the site.

Google Analytics automatically collects information about the use of the site. The information collected in this way is often transferred to Google servers, which may be located worldwide, and stored there.

Using Google Analytics, the administrator does not collect any data that would allow the identification of the user. Therefore, the data collected within Google Analytics do not have the character of personal data for the administrator.

If you are interested in details related to Google’s use of data from websites and apps that use Google services, we encourage you to familiarize yourself with this information at the following links: https://policies.google.com/technologies/cookies and https://support.google.com/analytics/answer/6004245.

5.3. YouTube Content

The administrator embeds content from YouTube on the site. Therefore, Google LLC cookies related to the YouTube service are used, including DoubleClick cookies.

While the user plays a video on our site, Google – YouTube’s owner receives information about it, even if the user does not have a YouTube profile or is not currently logged in.

If the user is logged in to YouTube, Google will be able to directly associate the visit to our site with the user’s profile on YouTube. The purposes and scope of data collection are described in YouTube’s privacy policy and are available at: https://policies.google.com/technologies/product-privacy.

A user who does not want Google to link data collected while playing a video on our site directly with the user’s profile on YouTube should log out or apply the appropriate browser extensions, e.g., script blocking.

5.4. Microsoft Clarity

The administrator uses the Microsoft Clarity tool provided by Microsoft Corporation. With this tool, we can analyze the behavior of users visiting the site.

Based on anonymous data collected by Microsoft Clarity cookies, we can see how the user used our site (which subpages they entered, which links they clicked). This type of analysis is helpful for us in identifying areas on the site that need improvement and problems that can be solved to increase engagement and conversion rates.

Information collected using Microsoft Clarity does not allow us to identify users.

Detailed information about the purposes of individual Microsoft Clarity cookies is described on the page: https://learn.microsoft.com/en-us/clarity/cookie-list.

5.5. LinkedIn

The website uses LinkedIn cookies to measure the effectiveness of social media campaigns related to the LinkedIn platform. Information collected using LinkedIn cookies does not allow user identification.

Detailed information about the purposes of individual cookies is described on the page: https://www.linkedin.com/legal/l/cookie-table?.

5.6. Meta’s Pixel

Meta’s Pixel is a short code placed on the website that allows measuring the effectiveness of ads based on the analysis of actions taken by users on the site. Meta’s Pixel automatically collects information about your use of our site, and based on the information collected about users, it allows them to display relevant ads.

Information collected using Meta’s Pixel does not allow us to identify users.

Information about cookies from Meta and information about ad display methods and the possibility of blocking them on Facebook are available at the following links:

https://www.facebook.com/policies/cookies/
https://www.facebook.com/help/516147308587266/?helpref=hc_fnav
https://www.facebook.com/help/1075880512458213/?helpref=hc_fnav.

6. SERVER LOGS

Using the site involves sending requests to the server where the website is stored. Each request directed to the server is recorded in the server logs.

Logs include, among others, the user’s IP address, server date and time, information about the web browser and operating system used by the user. Logs are saved and stored on the server.

The data saved in the server logs are not associated with specific people using the site and are not used by the administrator to identify the user.

Server logs are only auxiliary material used to administer the site, and their content is not disclosed to anyone except those authorized to administer the server.